Editing on the web

2 Days

Course Overview:

In this course delegates learn how subediting on the web differs from subbing in print and how to keep readers’ attention. It is ideal for journalists, PRs, internal and external communicators and marketing staff that post and manage content online. It highlights the importance of easy navigation and how to take account of the different information needs of casual surfers and regular users.

Who the course for:

Journalists and sub-editors from all sectors who want to improve every aspects of their headline writing, especially online. It is also relevant for those working in public relations and marketing.

Objectives & Outcomes

Upon completion of the course, you will have the confidence and ability to understand of online writing issues, such as style and content structure.

• Targeting your audience in words and style
• Word use and word breaks
• Maintaining topicality
• Hyperlinks — when and how to use them
• Headlines and other visual aids
• Avoiding the pitfalls
• Attribution, legal and health considerations

Digital Highlight

• Managing user-generated content
• Thinking in screens
• Exploring dynamic content

Course Content

Module 1:

Targeting your audience in words and style

Module 2:

Word use and word breaks

Module 3:

Maintaining topicality

Module 4:

Hyperlinks — when and how to use them

Module 5:

Headlines and other visual aids

Module 6:

Avoiding the pitfalls

Module 7:

Attribution, legal and health considerations

Not For: Experienced web subs