Search engine optimisation

1 Day

What you will learn:

This course explores how search
engines work, what they aim to achieve and how you can
make it easier for them to rank you. It offers practical, up-todate
advice on the technology, tools and tips for creating
a website that responds to the leading search engines.
Anyone responsible for attracting visitors and boosting their
site position on search engine rankings will benefit from the
SEO best practice covered in this session.

Workshop content includes:

• Refining your content to attract
search engines
• Descriptions that attract the search
engines
• Creating a searchable site design
• The importance of links and video
• Why SEO values change and how to
keep up to date
• Interaction of repeat visits
• Page rank and trust values
• Directories and metasearch
Not for: Those with a detailed knowledge of SEO

Digital Highlights

• Why content is King in
SEO
• Keyword analysis
• The vital importance of
social media