Website analytics

1 Day

What you will learn:

Delegates on this course will learn how
to measure and evaluate their websites and gain a deep
understanding of who is accessing their online content,
how and why. It is designed for anyone in editorial, sales
and marketing interested in enlarging and engaging online
audiences for their brands. You don’t have to be too numerate,
but curiosity about your audience is vital.

Workshop content includes:

• How to measure visitors to web sites
• Which analysis tools work best for you, and why
• Meaningful statistics — how to interpret and use them
• What draws people to your site and
what doesn’t
• How audiences explore pages
• Conversion rates of visitors to
subscribers, buyers and events
• How to optimise a site using the
web measuring tools
• Using online research tools to
enhance your web analysis
Not for: Those who don’t care about ROI

Digital Highlights

• Understanding key
metrics
• Sharing metrics with
others in the team
• The vital importance of
social media