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Professional Certificate in Production Journalism
November 30, 2015 - December 5, 2015
| $1420Event Navigation
Course 1
Learning to Sub-edit
Course Length: 2 Days
Course Overview
This course teaches the basic skills needed for sub-editing and provides a guide to understanding the approaches for differing types of text. It is designed for beginners editing the writing of others, as well as writers’ keen to tighten and improve their copy.
Who the course for:
Everyone who has to check or oversee another’s work, whether it is a report, news story, press release or piece of research.
Objectives & Outcomes
After the training in sub-editing, you will learn extra skills and attract your reader’s interest.
- What a sub-editor needs to look for
- Working to a consistent style
- When to correct and when to rewrite
- Tightening up language
- Grammar and punctuation
- Editing your own copy
- Capturing a reader’s attention
- Cutting copy and making lines
Course 2
Writing better headlines for print and online
Course Length: 1 Day
Course Overview
This course is for those who want to improve all aspects of their headlines writing especially online.
Who the course for:
Journalists and sub-editors from all sectors who want to improve every aspects of their headline writing, especially online. It is also relevant for those working in public relations and marketing.
Objectives & Outcomes
In this training you will learn to look at the quality of your headlines to assess whether or not they are achieving their primary purpose and also look at techniques to improve them.
- The rules, and when to break them
- Making headlines fit
- News and feature heads: the differing approaches
- Using ‘power’ words
- Dealing with tight character counts and online restrictions
- The delight and danger of puns in an SEO-driven world
- Saying more than the obvious in captions
- Writing better cover lines and contents page lines
Course Details
Course 3
Editing on the web
Course Length: 1 Day
Course Overview
In this course delegates learn how subediting on the web differs from subbing in print and how to keep readers’ attention. It is ideal for journalists, PRs, internal and external communicators and marketing staff that post and manage content online. It highlights the importance of easy navigation and how to take account of the different information needs of casual surfers and regular users.
Who the course for:
Journalists and sub-editors from all sectors who want to improve every aspects of their headline writing, especially online. It is also relevant for those working in public relations and marketing.
Objectives & Outcomes
Upon completion of the course, you will have the confidence and ability to understand of online writing issues, such as style and content structure.
- Targeting your audience in words and style
- Word use and word breaks
- Maintaining topicality
- Hyperlinks — when and how to use them
- Headlines and other visual aids
- Avoiding the pitfalls
- Attribution, legal and health considerations
Meet our Subject Matter Expert!
All of the courses we offer are unique in that industry professionals produce our syllabus. This ensures that the content is updated regularly by people in the area of media and communication that face new issues in the working lives that need to be included on a course.
AIM offered courses have a wide geographical ranges taught in over in Europe and can be taught in person. Our customer services are next to none and we are always on hand for students who need to speak to someone.
World Class Qualifications, No matter where your exciting career may take you, our syllabus defines the framework of knowledge, skills and competency required to meet the current and future demands of the Media and Communication Industry.
The Professional Certification in Production Journalism is assessed by a period 6 days session; the subject matter experts administer these from UK.
The Professional Certification in Production Journalism costs SAR 5,300 to study 6 days session in a classroom of Dar Al-Hekma University.
You will received a Professional Certificate from the Press Association Training and Professional Certificate from the Dar Al-Hekma University
1-2 hours per course module in one-day session
If you want to know anything else about the Professional Certification in Personal Branding Using LinkedIn, please contact us at +966-12-651-1951 or e-mail: training[at]aim[dot]sa with your query.