This course explores how search
engines work, what they aim to achieve and how you can make it easier for them to rank you. It offers practical, up-todate advice on the technology, tools and tips for creating a website that responds to the leading search engines. Anyone responsible for attracting visitors and boosting their site position on search engine rankings will benefit from the SEO best practice covered in this session.

This course is ideal for business owners, managers and PR agencies who want to make the most of social networking platforms to bring in new business. This course will give you new interactive marketing tools for today’s online world.

A practical guide to making the most of two of the most effective social networks to grow your publication or business. This course offers advice to anyone looking to drive effective business-to-business communication, engage with customers and build their online influence through Twitter and LinkedIn.

Delegates on this course will learn how to measure and evaluate their websites and gain a deep understanding of who is accessing their online content, how and why. It is designed for anyone in editorial, sales and marketing interested in enlarging and engaging online audiences for their brands. You don’t have to be too numerate, but curiosity about your audience is vital.