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Professional Certification in Advance PR
September 7, 2015 - September 10, 2015
| $1420Event Navigation
Course 1
Progressing your PR skills
Course Length: 2 Days
Course Overview
Two days on the effective use of the entire PR armory – from market research to sponsorship, competitions and awards. This is the follow-on training for the development of executive in PR roles, in house PRs and consultancy account executives.
Who the course for:
Professionals who have mastered the essential skills of public relations and who want to practice at a more advanced level.
Objectives & Outcomes
Upon completion of the course, trainees are able to highlight skills that remain essential – and some new skills that all are going to need for future PR success.
- Media relations
- Communication audits
- Sponsorship, competitions and awards
- Conferences, exhibitions and event management
- Confident and powerful radio, podcast and TV interviews
- Community relations; lobbying; education programmers
- Harnessing the power of blogging and social networking
- Crisis PR
- The internet and issues management
Course 2
Crisis Management
Course Length: 2 Days
Course Overview
Things can go wrong in any organization. Handled well, the damage can be limited; handled badly and it can have a huge effect on image and profits. This course examines worst-case scenarios and what to do when things go wrong.
Who the course for:
This is vital for PR agencies or in-house press officers who need to have a ‘what-if?’ mechanism in place if something goes wrong.
Objectives & Outcomes
Upon completion of the course, you will be able to know how you can prevent the same type of crisis from occurring again. You will have a better analysis to the crisis from beginning to end. Pinpoint actions, assumptions, and outside factors that precipitated the crisis.
- Issues management and risks audits
- How external sources can affect you and your brand
- How to manage the immediate impact of social media
- What to do when things go wrong
- Setting up spokespeople and a chain of command
- Getting the authority for statements
- Managing the media- including ‘citizen journalists’
- Positive press from bad news
Meet our Subject Matter Expert!
All of the courses we offer are unique in that industry professionals produce our syllabus. This ensures that the content is updated regularly by people in the area of media and communication that face new issues in the working lives that need to be included on a course.
AIM offered courses have a wide geographical ranges taught in U.K. and can be taught in person. Our customer services are next to none and we are always on hand for students who need to speak to someone.
World Class Qualifications, No matter where your exciting career may take you, our syllabus defines the framework of knowledge, skills and competency required to meet the current and future demands of the Media and Communication Industry.
The Professional Certification in Advanced Public Relations is assessed by a period 4 days session; the subject matter experts administer these from UK.
The Professional Certification in Advanced Public Relations costs $1420 to study 4 days session in a classroom of Dar Al-Hekma University.
You will received a Professional Certificate from the Press Association Training from U.K. and Professional Certificate from the Dar Al-Hekma University
1-2 hours per course module in one-day session
If you want to know anything else about the Professional Certification in Advanced Public Relations , please contact us at +966-12-651-1951 or e-mail: training[at]aim[dot]sa with your query.