- This event has passed.
Professional Certificate in Public Relations
October 11, 2015 - October 14, 2015
| $1420Event Navigation
Course 1
Introduction to PR
Course Length: 2 Days
Course Overview
This two-day course offers an intensive introduction to PR in all its forms. The introduction to PR looks at the principles and practice of public relations in the modern media environment using a mixture of presentation, seminars and practical exercises.
Who the course for:
This learning opportunity is suitable for aspiring full-time PR and executives who are eyeing a better understanding of how PR works and anyone who wants to get up to speed quickly on the fundamentals of public relations.
Objectives & Outcomes
At the completion of this training, students will be familiar with the basic concepts of public relations develop skills in tailoring such plans to the needs of various corporate, government and community sector clients.
- What is PR?
- How does PR differ from advertising?
- Tools and Channels – different ways of delivering effective and successful PR
- Press Release Writing – dos and don’ts
- Building your campaign around people
- Identifying the audience and finding routes to reach them
- How to deal with the press and what makes news
- Tips on Interview and Crisis Management
Course 2
Effective Press Release Writing
Course Length: 1 Day
Course Overview
This hands-on course gives delegate a better understanding of how the press works, and tips on how to get stories published. This will show you how to write press releases that have maximum impact. It is delivered from the perspective of a journalist receiving your release. This course is for anyone who may be asked to take on responsibility for press relations in addition to their main business activities.
Who the course for:
Not only intended for aspiring full-time press officers and PR executives but also for anyone who has to deal with the press and for those who may be asked to take on responsibility for press relations in addition to their main business activity.
Objectives & Outcomes
Some of the benefits trainees receive from taking this course are learning how to effectively format a press release, why 97% of press releases fail and how to increase profitability through well-written releases.
- Overview of the changing media landscape
- What is Press Release? What is PR?
- Structure – the intro and the inverted pyramid principle of news writing
- What is news? How to get journalists interested in your story – what they are looking for in a press release.
- Preparation – what you need to do before you start
- Selling in – some tips on dealing with journalists
- Tips on style, length and vocabulary
- Distribution – how to get your release to the right person
Course 3
What makes news?
Course Length: 1 Day
Course Overview
This intensive one-day course will give you a greater understanding of how media organizations function, who the key decision makers are, and how editorial decisions are made. There are certain things that always make news; we look at what these are, and how they apply to your audiences.
Who the course for:
This course is for anyone expected to generate positive press coverage or deal with negative reports and articles.
Objectives & Outcomes
By the end of the course you will understand what makes a story and how to create narratives that will be of interest to the media. You’ll be equipped with a range of tools and strategies to use the media to your advantage.
- An overview of the media landscape – newspapers, TV, radio and online
- The changing face of the media and the opportunities
- What is news? Definitions and discussions
- The journalist’s mindset – a day in the life of a reporter
- How news values are put into practice – some examples from the nationals
- Delivery of positive news – your audience, developing the story
- Managing negative press coverage – the golden rules
- Dos and don’ts of dealing with journalists
- Damage limitation – what it means and how to achieve it
Meet our Subject Matter Expert!
All of the courses we offer are unique in that industry professionals produce our syllabus. This ensures that the content is updated regularly by people in the area of media and communication that face new issues in the working lives that need to be included on a course.
AIM offered courses have a wide geographical ranges taught in over in Europe and can be taught in person. Our customer services are next to none and we are always on hand for students who need to speak to someone.
World Class Qualifications, No matter where your exciting career may take you, our syllabus defines the framework of knowledge, skills and competency required to meet the current and future demands of the Media and Communication Industry.
The Professional Certification in Public Relations is assessed by a period 4 days session; the subject matter experts administer these from UK.
The Professional Certification in Public Relations costs SAR 5,300 to study 4 days session in a classroom of Dar Al-Hekma University.
You will received a Professional Certificate from the Press Association Training and Professional Certificate from the Dar Al-Hekma University.
1-2 hours per course module in one-day session
If you want to know anything else about the Professional Certification in Personal Branding Using LinkedIn, please contact us at +966-12-651-1951 or e-mail: training[at]aim[dot]sa with your query.