Progressing your PR skills

2 Days

Course Overview:

Two days on the effective use of the entire PR armory – from market research to sponsorship, competitions and awards. This is the follow-on training for the development of executive in PR roles, in house PRs and consultancy account executives.

Who the course for:

Professionals who have mastered the essential skills of public relations and who want to practice at a more advanced level.

Objectives & Outcomes

Upon completion of the course, you will be able to know how you can prevent the same type of crisis from occurring again. You will have a better analysis to the crisis from beginning to end. Pinpoint actions, assumptions, and outside factors that precipitated the crisis.

• Media relations
• Communication audits
• Sponsorship, competitions and awards
• Conferences, exhibitions and event management
• Confident and powerful radio, podcast and TV interviews
• Community relations; lobbying; education programmers
• Harnessing the power of blogging and social networking
• Crisis PR
• The internet and issues management

Digital Highlight

• e-PR
• The Power of Social Networking and Blogging
• The Internet and Issues Management

Course Content

Module 1:

Media relations

Module 2:

Communications audits

Module 3:

Sponsorship, competitions and awards

Module 4:

Conferences, exhibitions and event management

Module 5:

Confident and powerful radio, podcast and TV interviews

Module 6:

Community relations; lobbying; education programmes

Module 7:

Harnessing the power of blogging and social networking

Module 8:

Crisis PR

Module 9:

The internet and issues management

Experienced PR practitioners or the faint-hearted