When a major Saudi government body wanted to engage with fast-growing social media network Snapchat in Los Angeles they turned to AIM for help. With our extensive range of global contacts in some of the world’s biggest media companies, we were their obvious choice. Snapchat is one of the fastest growing social networks and has surpassed Twitter in its number of daily active users. It is now valued at around $20 billion but still has only around 900 employees globally. While they have attracted huge numbers of users in the Middle East, they have yet to open a commercial base here. And with their business focus almost exclusively on users at present, securing access with senior management is difficult. However, through our contacts, we were able to negotiate a meeting for the delegation at Snapchat’s headquarters in Venice Beach. The talks were hosted by the Director of Public Policy and included presentations on the organisation’s business model and global growth plans. Getting access to businesses like Snapchat is never easy. But by securing the meeting our client is now ideally placed to work with Snapchat when it does begin commercial operations in Saudi Arabia.
