Copywriting – essential skills

1 Day

What you will learn:

The course shows how to write and
design punchy ads, emails and sales literature that grabs the
attention online and in print. It is perfect for anyone running
a small to medium-sized business who wants to bring
writing and design skills in-house to save time and money.

Workshop content includes:

• The top ten rules for creative copy
• Learning how to catch the eye and
imagination
• Why some sales materials work
and others fail
• Using pictures, illustrations and
colour to sell
• How to make the most of limited budgets
• Top ten tips for design — with advice on software tools
• What to put on websites, emails, social media and in print
• Branding and harmonising messages
• Building a campaign that works and grows
Not for: Those confident in creating top sales materials for multi-media

Digital Highlights

• Copywriting across multiple
platforms – websites, emails,
social media and print