THEY SAY:
“The training was great. The excellent tutor changed the contents during the day to cover new points and issues we raised.”

Crisis Management

2 Days

Course Overview:

Things can go wrong in any organization. Handled well, the damage can be limited; handled badly and it can have a huge effect on image and profits. This course examines worst-case scenarios and what to do when things go wrong.

Who the course for:

This is vital for PR agencies or in-house press officers who need to have a ‘what-if?’ mechanism in place if something goes wrong.

Objectives & Outcomes

Upon completion of the course, you will be able to know how you can prevent the same type of crisis from occurring again. You will have a better analysis to the crisis from beginning to end. Pinpoint actions, assumptions, and outside factors that precipitated the crisis.

Issues management and risks audits
How external sources can affect you and your brand
How to manage the immediate impact of social media
What to do when things go wrong
Setting up spokespeople and a chain of command
Getting the authority for statements
Managing the media- including ‘citizen journalists’
Positive press from bad news

Digital Highlight

Why prevention is better than cure – scenario planning and foreseeing a problem?
The message and the medium – what to communicate, how, when, to whom, and through which channels?

Course Content

Module 1:

Issues management and risks audits

Module 2:

How external sources can affect you and your brand

Module 3:

How to manage the immediate impact of social media
Appreciating how quickly problems can escalate as a result of social media
How to take control of the situation

Module 4:

What to do when things go wrong

Demonstrating decisive corrective action
Separating fact from fiction

Module 5:

Setting up spokespeople and a chain of command

Who should be in your crisis team
Making sure the team has access to relevant resources

Module 6:

Getting the authority for statements

Agreeing communication protocol
Making sure you have a speedy and accurate communication plan

Module 7:

Managing the media- including ‘citizen journalists’

Module 8:

Positive press from bad news

Creating a clear recovery strategy

Not For: Newcomers to PR