THEY SAY:
“The training was great. The excellent tutor changed
the contents during the day to cover new points and issues we
raised.”
Crisis Management
2 Days
Course Overview:
Things can go wrong in any organization. Handled well, the damage can be limited; handled badly and it can have a huge effect on image and profits. This course examines worst-case scenarios and what to do when things go wrong.
Who the course for:
This is vital for PR agencies or in-house press officers who need to have a ‘what-if?’ mechanism in place if something goes wrong.
Objectives & Outcomes
Upon completion of the course, you will be able to know how you can prevent the same type of crisis from occurring again. You will have a better analysis to the crisis from beginning to end. Pinpoint actions, assumptions, and outside factors that precipitated the crisis.
• Issues management and risks audits
• How external sources can affect you and your brand
• How to manage the immediate impact of social media
• What to do when things go wrong
• Setting up spokespeople and a chain of command
• Getting the authority for statements
• Managing the media- including ‘citizen journalists’
• Positive press from bad news
Digital Highlight
• Why prevention is better than cure – scenario planning and foreseeing a problem?
• The message and the medium – what to communicate, how, when, to whom, and through which channels?
Course Content
Module 1:
Issues management and risks audits
Module 2:
How external sources can affect you and your brand
Module 3:
How to manage the immediate impact of social media
• Appreciating how quickly problems can escalate as a result of social media
• How to take control of the situation
Module 4:
What to do when things go wrong
• Demonstrating decisive corrective action
• Separating fact from fiction
Module 5:
Setting up spokespeople and a chain of command
• Who should be in your crisis team
• Making sure the team has access to relevant resources
Module 6:
Getting the authority for statements
• Agreeing communication protocol
• Making sure you have a speedy and accurate communication plan
Module 7:
Managing the media- including ‘citizen journalists’
Module 8:
Positive press from bad news
• Creating a clear recovery strategy
Not For: Newcomers to PR