Digital Marketing Strategy

1 Day

What you will learn:

Working in a small group, you will
examine how to extend your brand across your target
market with the aim of gaining the best possible reach at
the lowest possible cost. The course is for all businesses
and organisations that need to make sense of the emerging
digital channels now available to market effectively online.

Workshop content includes:

• A look at how you use online marketing channels at
present — examining their strengths and weaknesses
• Return on investment — which
online strategies will work best
for your brand and why
• The common and uncommon
pitfalls and how to avoid them
— 10 top tips to success
• Learn from case studies of what
works and what doesn’t in your field
• How to devise a digital strategy that will deliver audiences
for your organisation
• What skills are needed internally for successful
implementation

Not for: Those who are content to post the odd tweet

Digital Highlights

• A toolkit of techniques to
take away and make the
most of the digital marketing
opportunitites you have