Effective Press Release Writing

1 Day

What you will learn:

This hands-on course gives delegates
a better understanding of how the press works, how to write
press releases that have maximum impact. It is delivered
from the perspective of a journalist receiving your release
and is ideal for anyone who has to deal with the press, from
full-time press officers to executives taking responsibility for
press relations in addition to their main business activities.

Workshop content includes:

• Overview of the changing media
landscape
• What is a press release? What is PR?
•Structure – the intro and the inverted
pyramid principle of news writing
• What is news? How to get journalists
interested in your story and what they are looking for in a
press release
• Preparation – what you need to do before you start
• Selling in – some tips on dealing with journalists
• Tips on style, length and vocabulary
• Distribution – how to get your release to the right person

Not for: Those with more than 18 months’ experience

Digital Highlights

• Exploring the
misconceptions, myths and mistakes surrounding press releases