THEY SAY:
“Excellent tutor who shared lots of experience.
Wisdom is so useful when shared. Great overview of PR. Thank
you.”
Effective Press Release Writing
1 Day
What you will learn:
This hands-on course gives delegates
a better understanding of how the press works, how to write
press releases that have maximum impact. It is delivered
from the perspective of a journalist receiving your release
and is ideal for anyone who has to deal with the press, from
full-time press officers to executives taking responsibility for
press relations in addition to their main business activities.
Workshop content includes:
• Overview of the changing media
landscape
• What is a press release? What is PR?
•Structure – the intro and the inverted
pyramid principle of news writing
• What is news? How to get journalists
interested in your story and what they are looking for in a
press release
• Preparation – what you need to do before you start
• Selling in – some tips on dealing with journalists
• Tips on style, length and vocabulary
• Distribution – how to get your release to the right person
Not for: Those with more than 18 months’ experience
Digital Highlights
• Exploring the
misconceptions ,
myths and mistakes
surrounding press
releases