Event Managment

1 Day

What you will learn:

This course covers everything you need
to know about organising and running events — for press
launches, conferences, press trips and exhibitions. It is for
anyone who is new to running events and wants to create
press kits that get used and avoid press trips turning into
press jaunts.

Workshop content includes:

• The importance of planning
• Why date and time can make the difference between
success and failure
• Addressing the key media and social media communities
• Scheduling speakers for conferences — best practice hints
and tips
• Issuing timely invitations and the follow-up
• Making an event relevant to key media
• Maximising coverage
• Press kits that get used
• Exhibitions that work — especially with competition from
the web

Not for: Seasoned event managers