Financial Public Rlations

1 Day

What you will learn:

This course will teach you how to
create and maintain public and shareholder awareness of
financial performance and growth potential. It will give you
an understanding of how the financial services sector works,
the rules and regulations governing financial markets and
your key audiences. The course is for anyone involved in
communicating financial information to external audiences.

Workshop content includes:

• What investors, brokers, analysts and regulators do
• Financial statements and how to interpret them
• The meaning of different ratios and valuations
• How to handle price-sensitive information
• Accounting jargon, such as EBIT and EBITDA
• The importance of financial figures to your audiences
• Using numbers to communicate key messages
• Communicating bad news
• Annual report and accounts production issues
• Communicating outside the annual financial calendar
• Using communications to build investor trust

Not for: Highly experienced financial PRs