Finding and Writing news

1 Day

What you will learn:

This course is invaluable for those who
want to keep their websites topical with news to attract
search engines. It covers what news is, identifying stories and
writing them for the web. Designed for communications staff
and PRs who look after websites, but have little experience
or training in finding and writing stories. Also useful for
journalists who have not written news online.

Workshop content includes:

• Finding stories – where to look and how to verify the
source
• Useful research techniques
• How to plan what you write
• Story structure, with emphasis on
intros that grab attention
• The news pyramid and other
techniques
• Interviewing for a news story
• Rewriting news press releases for
websites
• Tying in with illustrations

Digital Highlights

• Positioning on websites to
consider SEO
• How online news differs
from print
• Linking news to social
media