How To Get More Stories In The Media

1 Day

What you will learn:

Learn how to maximise every media
opportunity even when you’re giving them something it
seems they don’t want? This course is ideal for anyone who
has to manage the media — written, online, radio, television
and social media — as a regular part of their work.

Workshop content includes:

• What does the media want from you?
• Getting the story clear
• Selling yourself, your brand and
your client
• Handling awkward questions
• Building more effective media relations
• Preparing your spokespeople for radio, TV and podcasts
• The people who can make or break your campaign
• Organising press conferences that people will attend

Not for: Those inexperienced at handling all aspects of the media

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Digital Highlights

• Changing your style to meet
online needs
• Using social media to
enhance the message