Introduction To Online PR

1 Day

What you will learn:

This workshop is ideal for those who
want a basic introduction to online PR and to get up to
speed quickly on communicating through social media. The
course will guide you through the minefield of the web and
suggest ways in which to build robust, successful online PR
strategies. For those who are yet to use social media in a PR
context, it will demystify the jargon and provide practical
tips on the complexities of the web..

Workshop content includes:

• Terminology and definitions
• The prps and cons of using social
media in PR
• Tools and channels – what’s best out
there and how to use it
• How to build a coordinated online
campaign
• Understanding the audience and how to find them
• The dos and don’ts of social media – protocol and
etiquette
• Engaging with bloggers and building your network
• Monitoring and evaluation

Not for: Those who believe they have enough online business

Digital Highlights

• Developing skills in
writing for both digital
and print formats