Mobile Apps – Commissioning, Developing And Marketing

1 Day

What you will learn:

What you will learn: In this course
you will learn mobile strategies that will work for your
publication, business or organisation. The session offers
practical advice for editorial and marketing managers who
are looking to offer mobile apps across platforms.

Workshop content includes:

• Overview of the mobile market and devices
• Writing a specification, wireframes
and project schedule
• Targeting the right app stores, and
how to set them up
• Avoiding submission and publishing
problems
• How to decide if your app should
be paid or free
• Avoiding submission and
publishing problems
• Using social media and mobile SEO to drive traffic to your
website app
• Monitoring, evolving and updating your app
• ROI — examples of successful applications
Not for: Development and coding professionals

Digital Highlights

• Developing an effective
mobile plan
• How to select the right
developer resource, both
internal and external
• How to ensure a
successful app launch