Social Media and Digital Marketing

Whether you work in journalism, the media, general communications or public relations, the industry is increasingly driven by the impact of social media.

Our courses are perfect for journalists, editors, business executives and PR people that are ready to take advantage of the latest social networking platforms to get attention, engage their audiences and generate new business.

Workshops deliver an understanding of the impact that established and emerging social channels are having on the media landscape. Tutors explain the opportunities and the risks associated with social media, guide you toward an effective strategy of your own and show you the tools you need to measure and improve your social media ROI.

From open social networks like Facebook, Twitter and LinkedIn to the effective use of your own blogs, forums and community websites, PA’s social media courses will help you target the most effective social media techniques for creating and distributing content that has influence.