The effective use of the entire PR armory – from market research to sponsorship, competitions and awards. This is the follow-on workshop for the development of executives in PR roles, in house PRs and consultancy account executives.

Things can go wrong in any organization. Handled well, the damage can be limited; handled badly and it can have a huge effect on image and profits. This course looks at worst-case scenarios and what to do when things go wrong.

Certificate by the Dar Al-Hekmah University in Jeddah and the Press Association in London

Prefer professional experience in PR or a relevant field.
Public relations offcer or a student in the media department.