This course is ideal for business owners, managers and PR agencies who want to make the most of social networking platforms to bring in new business.

Delegates on this course will learn how to measure and evaluate their websites and gain a deep understanding of who is accessing their online content, how and why.

This course explores how search engines work, what they aim to achieve and how you can make it easier for them to rank you.

A practical guide to making the most of two of the most effective social networks to grow your publication or business.